Andrew Szabo is “The Marketing Chef” ~ marketing author, speaker, commentator and consultant. His passion is for clients to develop “IRRESISTIBLE MARKETING” so that their target audience is salivating in anticipation of their offering. The Marketing Chef often uses the culinary arts as a metaphor to effectively counsel clients to craft a powerful Marketing Strategy (Foundations), a Creative Message (Stock) and better select and combine Marketing and Media Vehicles (Sauce).
posted by Andrew Szabo at
12:48 PM
I am the “THE MARKETING CHEF” the creator of “IRRESISTIBLE MARKETING” – the development of strategies to make your target audience simply salivate in anticipation of your product-service offering. Irresistible Marketing ensures my clients' prospects, customers, referral sources and other stakeholders think of them First, Often and Well. Just about every facet of marketing imaginable has impacted, influenced or cultivated my experience & skills. The journey has included CMO of a F100 subsidiary; strategist / biz dev for world’s largest direct marketing agency; boutique agencies; marketed my own small business; client & consultant to agencies. Hi-tech, low-tech and no-tech. I like to remain “solution-neutral” and combine the traditional with guerilla marketing. 28 years experience in executive mgt, strategy, biz dev, mktg & sales provides a seasoned, results-oriented focus & counsel to my clients. Founded MarketingStrategy1 in 2001 which has evolved into Marketing Symphony (MS). MS combines seasoned and creative tactical solutions birthed out of intelligent strategy. Ethic: Think like a General - Execute like a Surgeon - Serve like a Missionary
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